Employment Nigeria
06-May-2016
LAGOS ,
IT and Telecoms
Adexen Recruitment Agency is mandated by a multinational e-commerce company with a mission to build leading online marketplaces in emerging markets, to recruit for suitably qualified candidate to fill the position below for its operations in Nigeria:
POSITION : Online Marketing Manager
Job Descriptions
Managing the entire online marketing budget for company across multiple channels & device and ensure that ROI and targets are being met.
Execute and optimize all Search advertising activities including keyword research, campaign creation, writing ad copies, and optimizing the campaigns based on KPIs.
Execute and optimize all display advertising activities including re-targeting, dynamic campaigns across GDN, Facebook and other partners.
Execute and optimize Mobile App campaigns including new user acquisition and re engagement.
Analyzing the results and performance of all channels in total and individually.
Responsible for budget allocation across channels based on performance & Keeping track of spend and budgets.
Coordinate with designers and come up with banners and update creative constantly for better CTR.
Provide consultancy to internal and external stakeholders in the best way to achieve their KPIs.
Up-to-date with the latest trends and best practices in digital marketing and measurement.
Handle all stakeholder communication from daily queries to weekly catch ups to Post Campaign Analysis reports.
Manage weekly & monthly reporting on the performance of all search, display & App campaigns to marketing director and central team.
Expectations
Minimum of 4 years work experience in Performance Marketing from a reputed organization; with good knowledge in managing PPC campaigns,
Google AdWords & Facebook advertising, and third party tools such as double click bid management.
Bachelor's /B.B.A Degree preferably in Information Technology from any reputed University
4 years experience in Performance Marketing.
Proven track record of management of PPC campaigns
Experience working with large budget.
Extensive Experience with Google AdWords & Facebook advertising.
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