POSITION : Senior Marketing Executive
Description
The ideal candidate would oversee a company’s marketing department staff to ensure the team is effectively promoting the company and winning both retail and corporate customers.
Responsibilities
- Designing and implementing sales marketing strategies to gain more market shares.
- Institute effective working relationships with sales and leadership to ensure that our products and services are implemented through sales enablement and marketing demand generation programs .
- Execute marketing campaigns and analyze performance that leverage behavioral interest profiling to drive new client acquisition & sales revenue.
- Ensure analyzing of business reports and conducting surveys or focus groups.
- Work with Consulting and Sales to cultivate reference accounts for products and services; identify client success stories and work with marketing to create appropriate case studies and collateral .
- Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness and drip marketing initiatives.
- The ability to speak to how these channels work together is very important.
- Stays abreast of market trends to drive topics for client webinar and whitepaper strategies
- Create sales-ready tools, including market-facing presentation content to be used by Sales to highlight benefits of our services to our clients.
- Execute marketing campaigns and analyze performance that leverage behavioral interest profiling to drive new client acquisition & sales revenue
- Creating or altering brand images, reaching out to a new target Market and creating a budget to cover all necessary expenses that yield results.
- Responsible for all aspects of projects, including: meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking / monitoring procedures.
- Create effective, compelling positioning, messaging, and sales tools that are understood and used.
- Create content for corporate marketing collateral, website/blog/social media, and other initiatives
- Provide assistance on press releases, contributed articles, presentations, events, and conferences
Qualification
- HND/Degree in relevant field and applicable experience or successful track record
- 3 to 6 years’ experience in Travel Management Company
- Experience in Travel & Tour - Hospitality such as Hotel Booking, Ticketing Reservation, Visa, Insurance etc. (mostly to coordinate Travel Tourist Package)
- Experience in Amadeus and Galileo is important
Skills and Attitudes:
- Creativity, Innovation & Problem Solving skills
- Great Customer Service skills,
- Fantastic Product Knowledge,
- Knowledge of market research practices and techniques
- Knowledgeable on principles, practices and techniques of marketing strategies
- Experience analyzing data
- Proficient computer skills
- Budget and cost analysis experience
- Knowledge of social media platforms
- Project management experience
- Excellent documentation Skills,
- Great Listening and telemarketing Skills,
- Ability to resolve prolonged Conflict,
How To Apply
Candidates should send their CV's to: resume@HRLeverageAfrica.com , CC: TheHRLeverageAfrica@gmail.com
Sorry the application deadline for this job has elapsed
