Campaign Designer Job at The International Business Machines Corporation (IBM)

Employment Nigeria 18-Jun-2015 LAGOS , IT and Telecoms

IBM is a global technology and innovation company headquartered in Armonk, NY. It is the largest technology and consulting employer in the world, with more than 400,000 employees serving clients in 170 countries. IBM offers a wide range of technology and consulting services; a broad portfolio of middleware for collaboration, predictive analytics, software development and systems management; and the world's most advanced servers and supercomputers. Utilizing its business consulting, technology and R&D expertise, IBM helps clients become "smarter" as the planet becomes more digitally interconnected. This includes working with organizations and governments to build systems that improve traffic congestion, availability of clean water, and the health and safety of populations. IBM invests more than $6 billion a year in R&D, just completing its 18th year of patent leadership. IBM Research has received recognition beyond any commercial technology research organization and is home to 5 Nobel Laureates, 9 US National Medals of Technology, 5 US National Medals of Science, 6 Turing Awards, and 10 Inductees in US Inventors Hall of Fame. The company was behind the inventions of the PC; SABRE travel reservation system; UPC codes, Watson, the Jeopardy!-playing computing system, and much more

Position: Campaign Designer

Job description

Comprehending large data set . Assist with interpretation of campaign effectiveness reports for incorporation of results in new or modified
campaigns and promotional messaging.
Well versed in end to end online – offline marketing campaign processes and acquainted with industry best practices and new approaches.
Suggest new campaign strategies and methods to improve campaign effectiveness.
Generate forecasted volumes for marketing campaigns. Help in planning targeted campaigns through critical inputs from the application (likecount, cell reports etc.)
Understand marketing campaign requirement/brief and perform data segmentation/build flowchart to generate the target audience.
Translate marketing strategy into Unica Campaign and Unica Interact logic for campaign design and deployment staff.
Ability to understand marketing resource management platform. Track marketing process status in Unica Marketing Operations alerting to variances from standard, as configured marketing operations work flow and procedures.

Required

Bachelor's Degree
At least 6 years experience in • Relational Database Management Systems (RDBMS) marketing experience • Experience in marketing automation tools ( UNICA, Eloqua, market, SASCI, Sales force, Siebel)
English: Fluent

Preferred

Master's Degree in Information Technology

How to Apply

Click here to apply

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Campaign Designer Job at The International Business Machines Corporation (IBM)

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