Marketer at iROKOtv

 Employment Nigeria 19-Sep-2015 LAGOS , Marketing and Sales  

iROKOtv.com is the subsidiary company of IROKO Partners, the world's largest online distributor of African entertainment. Launched in 2010, the company has closed on four Series of VC funding totalling $21Mn.

We are recruiting to fill the position of:

Position: Email Marketing Manager

Job Description

  • The Email Marketing Manager is responsible for driving new subscriber acquisition for iROKOtv.com and the iROKOtv Android App will also be in charge of winning over new long-term customers through strategic, highly effective email marketing campaigns with a focus on email and communication.

Responsibilities & Duties

  • Measure, report on and optimize campaign effectiveness, return on marketing spend and campaign ROI ensuring overall Cost Per Acquisition is profitable
  • Identify and cultivate partnerships with relevant partners across relevant complimentary products / services
  • Communicate strategies and results to senior management consistently and regularly
  • Help develop our strategy for email and newsletter marketing and activations, including the selection of channels, type of campaigns, promotions, creative and style choices
  • Design, set-up and implement email marketing campaigns that will attract new users, keep current subscribers engaged and entice former subscribers to return
  • You are willing to go the extra mile to ensure we deliver the best user experience and monetization

Desired Skills and Experience

  • Experience in e-commerce or similar conversion driven customer acquisition via email
  • Experience building a customer base for a new product from scratch
  • Experience with blogging and creating communities online
  • A good University degree
  • Degree in Marketing, MBA
  • 3-5 years of experience in data-driven marketing & customer acquisition for an online-related service or product
  • Impeccable spelling
  • A/B testing, optimization and reporting
  • Experience with Mailchimp and/or Emarsys
  • An avid lover of Nollywood movies (or willing to become one)

Personal Qualities & Behavioural Traits:

  • Highly analytical, data-driven, and work in an ROI-focused manner.
  • A strong team player who has demonstrated leadership qualities in the past.


How to Apply
Click here to apply 



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