Easy Taxi is the most downloaded taxi app in the world. The application connects taxi drivers and passengers allowing them to experience a fast, convenient and safe ride, with just a tap of a screen.
JOB POSITION: Social Media Marketing - Team Lead, Senior Associate
Summary
We're recruiting for the position of Social Media Manager based out of our Abuja or Lagos office.
You will be the team member responsible for developing a conversational calendar pertinent to the Abuja and Lagos markets, including:
- Managing our social media channels in collaboration with the Lagos content marketing team and as part of the Brand and Communications department
- Developing, editing, and publishing core content as aligned with our brand guidelines (for Twitter, Facebook, Instagram)
- Networking and engaging with influencers in the city to boost brand visibility online
- Managing integrated marketing and ad campaigns for FB, Twitter, and Instagram
- Consulting with other departments to make recommendations for bolstering engagement via our social media
- Proactively monitoring mentions of our brand, and responding appropriately
- Other offline tasks in support of the Marketing / Brand and Communications departments.
- Your role is about creating content that informs the market about Easy Taxi, and reinforces our position, just as much as it is about creating conversations in which we can make our product, our people, and our principles relevant.
Ideal Qualifications
Does this sound like you?
- A University Degree or equivalent.
- A track record of social media management / content development / content marketing that showcases (a) creativity (b) ability to match (or even enhance) an established brand voice (c) examples of social media campaigns you've run, accounts you've managed, networks and communities you've built.
Requirements
- Excellent written, verbal and non-verbal communication skills. A strong command of grammar, punctuation, syntax, as you'll be crafting content that represents a global brand.
- Proficiency with dashboard monitoring tools such as TweetDeck, Hootsuite, Sprout Social etc.
- High understanding of and respect for Dignity and Diversity in the workplace
- A good deal of common sense, etiquette and an ability to think on one’s feet
- The ideal candidate is either a REAL social media expert - someone who understands and is constantly obsessing over the latest digital media marketing trends, tools, and best practices or someone who's committed to becoming a social media professional that can succeed in a global landscape.
- (We need to say it: If you believe that the only/best way to build clout online is via paid advertising / purchasing followers, and begging for follow-backs - and you're not interested in expanding your arsenal - this is not the role for you. But if you're interested in learning and growing as an effective social media professional - one who is adept at using quality content, planning, and sharp execution to engage the target market - please do apply.)
- The Social Media Manager is critical to the success of the Brand and Communications team and will be playing a key role in delivering against the company's outreach and engagement objectives.
- This person will be expected to interact with all other department leads and act as a resource/consultant in the area of social media and content marketing. We expect an out of the box thinker, a renegade who is also a team player, and a pioneer in executing more thoughtful and proactive engagement with our followers.
- We expect someone passionate, creative, purpose-driven, and committed to growing in the field of brand and communications management.
- Extra Points for Proficiency with Google Apps
Ideal Start Date
ASAP
Note
- Your cover letter will need to demonstrate the skills we believe are required to be successful in this role e.g. impeccable writing and grammar; being able to replicate Easy Taxi's brand voice; interesting, engaging, even witty or humorous tone of voice; and a wide and established network of media influencers and outlets you could use to your advantage.
- Boring or generic cover letters that do not address our needs above will automatically be disqualified.
- We are not interested in run of the mill marketers who conflate thousands of followers with being successful online. For us, quality matters over quantity. We are not looking for get-famous-quick schemes that primarily involve purchasing followers, paying other accounts to promote us etc. Our channels aren't for advertising, they're for engaging and building relationships with our target market and active brand ambassadors.
Sorry the application deadline for this job has elapsed
