Berger Paints Nigeria Plc - Founded on the 9th Day of January, 1969, Berger Paints Nigeria Plc is a leader in the manufacturing, development, distribution and sale of paints and coatings to professional, Industrial, commercial and retail customers in Nigeria. We operate in 5 business segements; Decorative, Industrial coatings, Marine and Protecton coatings, Automotive/Vehicle refinishes and Wood Preservers and finishes. Our portfolio includes well known brands such as Luxol,Texcote and Superstar.
POSITION : Brand Manager
Job Descriptions
Translate brand strategies into brand plans, brand positioning and go-to-market strategies
Manage creative development and develop motivating stimulus to get targeted population to “take action”
Establish performance specifications, cost and price parameters, market applications and sales estimates
Analyse Berger Paints’ brand positioning in the market and crystallise targeted consumers insights
Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
Oversee marketing and advertising activities to ensure consistency with product line strategy
Monitor product distribution and consumer reactions
Develop new and innovative growth strategies
Align the company around the brand’s direction, choices and tactics
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