GE is the world’s Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.
GE Power is a world leader in power generation with deep domain expertise that helps customers deliver electricity from a wide spectrum of fuel sources. We are transforming the electricity industry with the digital power plant, the world’s largest & most efficient gas turbine, full balance of plant solutions and our data-leveraging software. Our innovative technologies and digital offerings help make power and water more affordable, reliable, accessible and sustainable.
POSITION : Fuels Growth Initiative Leader
Role Summary/Purpose
Specialty fuels based power generation is one of the business development initiatives DP’s engine solutions.
As a business we are seeing tailwinds in this market, especially in regions like Sub Saharan Africa, Latin America.
The Fuels Growth Initiative Leader will be responsible for developing and executing a tactical market development campaign in the local region and demonstrating success by helping grow the DP business in this segment.
Essential Responsibilities
As the Fuels Growth Initiative Leader, you will:
Lead the global specialty fuels based power generation growth initiative Distributed Power’s (DP) reciprocating engines business, working closely with counterparts in marketing, sales and application engineering teams in the growth region
Develop tailored tactical market development campaigns by working closely with sales teams in the region
Campaign to include a broad range of themes – Analytics tools, training, digital campaigns, market analysis / targeting of end users, value prop / collateral development, financing solutions, conferences / events participation and organization etc.
Play an active role in the campaign execution along with sales, marketing and application engineering teams in the region
Establish a regular rhythm with sales counterparts to execute the campaign
Travel as needed to work directly with sales and end users as part of the campaign execution phase
Continually track macro trends in the specialty fuels and power generation markets to ID new growth regions and any emerging market tailwinds
Set direction for the DP business in the area of specialty fuels based power generation
Provide competitive insights to the business in this realm to stay ahead of the competition
Leverage and partner with internal counterparts in marketing and application engineering to help execute select campaign elements - tools, collateral, events etc.
Leverage and partner with external counterparts to enable overall market development campaign success – key fuel suppliers, DP distributors and customers etc.
Provide input to and present to DP leadership at strategic business reviews and regular market dev. progress review sessions
Represent DP in key internal and external events related to specialty fuels based power generation
Stay accountable for developing and executing a tactical market dev. campaign and demonstrate success by helping grow DP business in the specialty fuels based power generation segment
Know how of specialty fuels, reciprocating engines and end markets, products and solutions
Leverage digital tools to increase the effectiveness of the market development campaigns
Build an operating rhythm in the region with regional teams and to drive initiatives, share insights and develop regional strategies
Share standards, best practices and capabilities across the DP P&Ls and other GE businesses
Implement and execute DP market development programs
Build connections between marketing, sales and application engineering
Qualifications/Requirements
Bachelor's Degree
Minimum of 5 years of experience in an industrial marketing and / or sales roles
Eligibility Requirements:
Ability and willingness to travel 50% of time in the growth region
Additional Eligibility Qualifications:
GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen.
Desired Characteristics:
Fluent in English and Spanish OR local language fluency
Demonstrated experience and success in a business development role, preferably in one of Distributed Power’s growth regions – Sub Saharan Africa, Latin America
Knowledge of reciprocating engines and associated end markets
Deep commercial expertise in marketing, market development / sales, preferably in the local growth region
Adaptable style / ability to pivot or persevere based on market realities
Curious, willingness to learn quickly and continually stays abreast of trends in the global power generation and specialty fuels markets
Demonstrated interpersonal and communication skills with an ability to interface with a variety of global cultures / audience
Clear and tactical thinker from a market development perspective
Ability to work collaboratively & navigate across multiple functions in a matrix organization
Ability to comprehend the big picture and translate macro trends to DP’s business strategy
Customer focused mindset with proven ability to respond quickly to internal and external customer needs
Proven coordination and influencing skills in a global environment
Operate with the highest level of integrity and demonstrate behaviors to build trust, transparency & credibility, externally and internally
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