GE Nigeria is the world’s Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.
POSITION : Senior Marketing Manager
Role Summary/Purpose
The Senior Marketing Manager demonstrates accountability for functional, business, and broad company objectives. In this role you will integrate and develop processes that meet business needs across the organization, manage complex issues within area of expertise, be involved in long-term planning, and contribute to the overall strategy.
Essential Responsibilities
Provide Marketing leadership to the Regional Sales Leader by developing local market expertise and insight using customer segmentation, targeting, and positioning of the business
Provide sales direction and cueing within region
Provide direction for broader marketing team activities
Capture emerging trends within assigned region and facilitate / develop corresponding strategies
Translate trends into opportunities, lead the team in developing competitive advantages, increase sales competitive intelligence around trends, and provide Voice of Customer (VOC) for business execution
Develop execution strategies around sales risk and opportunities by identification, quantification, and mitigating action plans
Develop regional pricing insight and strategies by providing leadership around deal pipeline, identify pricing opportunities, and collaborate with projects, platforms, and marketing teams on pricing targets.
Qualifications/Requirements
Bachelor's degree from an accredited university or college
Minimum of 5+ years of Customer Relationship experience, including sales and marketing processes
A valid NYSC discharge or exemption certificate will be required (please indicate clearly on your resume)
Must have valid authorization to work full-time without any restriction in Nigeria
Additional Eligibility Qualifications
Desired Characteristics:
Bachelor's degree in Engineering, Physics, Mathematics, or Chemistry
Master's degree in Business Administration (MBA) or Marketing
Knowledge of GE products
Demonstrated skills in managing multiple projects successfully
Driven change agent with bias for action Outstanding presentation skills and analytical ability
Ability to work in cross- functional and cross-cultural teams
Green belt or Black belt Six Sigma certification is preferred (GE employees only)
Strong oral and written communication skills
Strong interpersonal and leadership skills
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