Assistant Brand Manager, Lager at Guinness Nigeria Plc

Employment Nigeria 31-May-2016 LAGOS , Manufacturing Secretarial Administrative

Guinness Nigeria Plc - We are Guinness Nigeria, member of Diageo Plc the world's leading premium drinks business with an unrivalled collection of beverage alcohol & non-alcohol brands across the Spirits, Wine & Beer categories.

Guinness Nigeria operates a Total Beverage Business (TBB). A key contributor to the success of the GNPLC strategic plan is an effective & flexible field sales force demonstrating industry leadership in both volume driving & brand building activity. We put the customer at the heart of everything we do, and through this, will deliver sustained, mutual growth for our brands, categories, customers and partners. Will you partner with us on this journey?

POSITION : Assistant Brand Manager, Lager

Context/Scope

Guinness Nigeria plc is a strategically important market for Diageo and for the Global Lager Portfolio being one of the most competitive globally.
The emergence of new Competition both nationally and regionally in the Lager Category in Nigeria has led to a significant shift in commercial emphasis.
This role is important to establishing Nigeria as the #1 Beer Market globally.
This role focuses on the step-change in investment and management of the Lager Category in Africa and beyond.

Role Metrics

Financial: Support the Lager team in the Management and accountability for implementation of A&P spend across portfolio, efficiencies and evaluation across all activities. .
Complexity: Work across all Nigeria to drive growth and profitability and to deliver market share
Leadership Responsibilities: The role holder will work with the other members of the Lager Team to deliver the Big Ideas/Growth Drivers initiatives for the entire Lager portfolio (Harp, Dubic, Satzenbrau among others)

Purpose of Role

Continually identify and quantify new growth opportunities which drive equity and brand growth for the Lager Portfolio at both National and Regional level based on real consumer insights.
Translate strategy into action by defining and implementing the Lager Strategy to achieve or exceed targeted NSV, Market Share and Volume objectives for Guinness Nigeria plc while managing A&P investment to plan.
Work closely with the Marketing Manager, Lager Team, and other Consumer Connections & Customer Marketing teams to grow the Guinness Nigeria Lager Portfolio aggressively through a relentless drive to deliver breakthrough opportunities.

Top 3- 5 Accountabilities
Play a supporting role in the following activities:

Support the development of GAME Plans for Lagers in Nigeria and the execution of all lager brands initiatives.
Brand and Commercial execution including evaluation of big ideas/Growth Drivers initiatives for the brands.
Significant contact with advertising agencies in the development of brand communications
Significant contact with cross-functional teams e.g. Sales, trade marketing, procurement and suppliers of marketing services in the delivery of brand initiatives
Management of 3rd Party Goods and Suppliers with procurement.
Maintain business critical controls and compliance documentation and adhering to smart brand approvals in accordance with the Diageo policy.

Qualifications and Experience Required (Max 5 - 8 key requirements)

Bachelor's Degree/Higher National Diploma (Minimum Second Class Lower or Lower Credit)
Minimum of 2 years’ experience in a blue chip FMCG company
Project management certification will be an advantage
Strong interpersonal skills to build good working relationships across all functions and markets
Convincing Personality, good planner, self –starter and committed to results
Good communication and presentation skills
Commercial acumen,confident,enthusiastic and persuasive

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Assistant Brand Manager, Lager at Guinness Nigeria Plc

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