MPM Operational Marketing Director at Tetra Pak

Employment Nigeria 19-Sep-2016 LAGOS , Manufacturing Marketing and Sales

Conventional milk cartons are an unbreakable improvement over glass milk bottles, but the introduction of the Tetra Pak aseptic beverage container in the late 1950's was revolutionary for the food and beverage industries. Tetra Pak -- which takes its name from the original tetrahedron-shaped cartons it developed -- manufactures and markets food packaging containers, filling systems, and distribution equipment for industrial customers in more than 170 countries. Its coated-paperboard boxes are used to hold dry, wet, cold, and shelf-stable foods and beverages. The privately-owned company is the largest subsidiary of holding company Tetra Laval International.

POSITION : MPM Operational Marketing Director-LAG00001N

Description

Responsible and accountable for driving Market activities in Nigeria. Member of Tetra Pak West Africa management team. Lead Marketing Managers to effectively work with customers to promote Tetra Pak business. Ensures voice of market to Cluster and Global teams

LEAD OPERATIONAL MARKETING ACTIVITIES IN THE MC

Support Account Plan Development in alignment with Cluster Initiatives
Support Account Plan Execution in alignment with Cluster and market Initiatives
Plan marketing activities in the market company
Deliver marketing services per customer according to account plans and customer needs drawing materials and methodologies from Central / cluster
Execute marketing activities in the market company
Deploy and execute cluster strategy in the markets
Work closely with customers to secure strategic alignment and deliver best customer value:
- Builds top to top relations with key accounts and secures understanding of customer’s marketing priorities
- Product deployment implementation
- Category leadership execution & follow up
- Strengthen carton relevance
Drive cluster focus through resource sharing and best practice implementation.

DRIVE MARKET LEADERSHIP

Lead the MC BDP focusing on the identified MC initiatives and cascading up to Cluster Management
Utilize portfolio segmentation data to identify local opportunities within MC
Ensure Marketing Activities leverage in full the 4 P’s

MC PORTFOLIO MANAGEMENT

Implement the Cluster PLC plan by product including new product deployment plans. (Product & Service)
Recommend the required portfolio training programs across the MC organization, lead by example
Share portfolio needs with Central team via Cluster Portfolio team.
Ensure marketing and sales & distribution solutions readiness to deploy new product
Integrate the product/portfolio plans into account plans

APPLY MARKET AND BUSINESS INTELLIGENCE TO MARKET COMPANY OPPORTUNITIES

Utilize market and business intelligence output from cluster team to prioritize MC business opportunities and develop execution plans – provide two way communication between cluster /global
Utilize value research data and information to support development of opportunities
Define intelligence requirements for market and liaise with cluster business intelligence supporting research projects as needed. Analyze and use research data with customers.

MC PROMOTIONAL INVESTMENT

Align and execute the agreed promotional investments with category plans, account plans and/or environmental initiatives
Propose the annual marketing activities and budget for Market Company for submission to cluster
Drive execution of marketing activities for Market Company
Support the marketing activities execution within the M&PM function
Control marketing expenditures within the budgeted framework

Qualifications

Language and Education:

University degree Marketing or Business Admin.
Fluent in English, both in writing and speaking.

Professional Skills and Experience:

At least 7-15 year experience in FMCG Industry
Brands & Product portfolio Management
Good understanding of Traditional Trade

Personal Qualifications:

Strong negotiation skills both internally and externally
Portfolio and Category knowledge
Full understanding of value chain management and costing
Strong leadership skills
Strategic thinking
Ability to coordinate cross functional teams
Ability to motivate specialists
Driving win-win solutions
Strong in issue resolutions
Ability to rank priorities
High communicative skills, responsible attitude
Ability to work on one’s own

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MPM Operational Marketing Director at Tetra Pak

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