Ensure Insurance Plc - Our primary objective is to deliver innovative insurance products that work for you, our customer. From life insurance, education plans, motor insurance to home insurance, we’ve got you covered.
POSITION : Brand & Communications Manager
Job Descriptions
- As a brand & communications manager, you’ll be responsible for working with our high profile agencies and managing the end-to-end delivery of ATL marketing campaigns and associated projects within marketing to ensure that activities meet the business objectives.
- Building solid internal and third party agency relationships will be key to this role, collaborating with them to ensuring work is approved, compliant and delivered to the required expectations.
- You will also be accountable for budget management, recording all relevant financial information accurately and to agreed timescales.
Key Responsibilities
- Lead the short and long term brand strategy, develop and execute the annual operating plan.
- Optimise traditional marketing programs and strategies, be responsible for the execution, monitoring and measurement of these programs end-to-end in conjunction with the agency.
- Responsible for briefs against all marketing mix elements.
- Conduct ongoing analysis and iterative optimization of existing marketing campaigns, including analysis of product sales data.
- Build and maintain relationships with key industry influencers, bloggers and journalists to ensure steady press coverage with crisp corporate messaging.
- Work with cross functional marketing groups to ensure that products meet the requirements of our customers and are well positioned in the market.
- Understand and articulate unique selling propositions to customers and press, including the planning of product launches and execution.
- Set and deliver Marketing KPIS (value growth, penetration, brand equity)Create and embed of testimonial success stories.
- Develop optimum consumer and shopper communication media and PR.
- Recommend retail pricing and cost pricing parameters to the sales team.
- Monitor and control the marketing budget for consumer spend.
- Helping manage a clear product portfolio strategy, covering pricing and promotion.
- Ensure continual brand tracking / consumption data analysis.
- Provide input on market trends and recommendations on new ideas.
Qualifications and Key Competencies
- Possession of a Bachelors' degree from a reputable University in any of the following or closely related disciplines - Statistics, Economics, Finance Engineering, Mathematics.
- Previous experience in running analytically driven, innovative marketing strategies in competitive industries.
- Solid experience with content management systems (ideally WP), tracking mechanisms (code snippets) and analytics software (ideally GA).
- Strong business acumen and focus on marketing ROI and effectiveness- proven experience in leading a marketing function in this manner.
- Solid experience with running and measuring ATL campaigns (TV, Radio, OOH, activation etc.) and relevant industry relationships.
- Can make sound commercial decisions.
- Must be comfortable and passionate about technology.
- Possessing relevant industry relationships.
- Inspire and align the business to believe, commit and deliver the ensure growth plan and execute.
- Creates and communicates a clear and compelling business strategy, has a relentless focus on excellent execution of the strategy.
- Sets and achieves clear and ambitious goals.
Sorry the application deadline for this job has elapsed
