Pfizer - we at Pfizer are committed to applying science and our global resources to improve health and well-being at every stage of life.
POSITION : Country Brand Manager
DESCRIPTION
- Collaborate with respective PIH CBLs to support development & execution of Marketing and Promotional Activities for the Pfizer Innovative Health (PIH) portfolio in West Africa and East Africa Region.
- Take the lead in adapting, executing/implementing and tracking Marketing Strategy and Tactics for the PIH portfolio with the objective of providing customer-facing colleagues with relevant materials to drive growth in the portfolio/region.
- Ensures that the strategies encompass all segments, channels and customers within the market. All under the guidance and coaching of the responsible CBLs.
Responsible for marketing management of PIH portfolio across West Africa and East Africa markets. Key accountabilities include:
- Liaising with South African and Regional marketing teams
- Develop and implement brand tactical matrix
- Brand forecasting
- Adaptation of promotional materials to support local execution
- KOL development and management
- Management of A&P spend
Responsibilities
Financial:
- Deliver on revenue and IBA of allocated brands
- Produce and review the integrity and accuracy of forecasts with respective CBLs
- Propose mitigation plans (as required) and implement, with respective CBL input
- Participate in monthly brand reviews with respective CBLs
- Work with Global Supply & Demand to input demand planning forecasts for respective brands
- Review accuracy and reduction of obsolescence with respective CBLs
- Manage expense budgets
- Realize A&P and OME budgets
- Work with respective CBLs and cross-functional colleagues to set up; monitor and track ROI of marketing expenditure and programs
Brand and Channel management, strategy and tactical plan development:
- Development/adapt local strategies, promotional campaigns and programs to maximize brand value:
- Align implementation to regional and global strategies
- Work with respective CBLs to learn/upskill on the brand-planning process (iplan)
- Ensure the respective brands are managed according to life cycle requirements
- Provide accurate analysis of data for the respective brands to support proposed local strategies
- Work with respective CBLs to identify plans and implement core materials in line with tactical plans
- Utilize inputs from respective core brand teams to support development of local strategies & tactics
- Take accountability for ensuring all content, promotion materials and items for promotional purposes are approved (as required) and delivered timeously
- Review pricing with respective CBLs and make recommendations for yearly adjustments and tender opportunities, working closely with H&V
- Complete the demand planning to ensure continued stock supply to markets, avoiding stock obsolescence
Alignment across functions and stakeholder management:
- Establish effective peer relationships and strong cross-functional collaboration & communication
- Align key internal stakeholders - Medical, Marketing, Management, H&V, Regulatory, Sales etc - to drive business objectives, strategies and tactics for the respective brands
- Collaborate with Sales to roll out and drive effective execution of campaigns and programs
- Establish and maintain positive relationships with identified opinion leaders (private and public sectors)
- Vendor management
Accountable
- Revenue achievement for respective brands:
- Develop/localize strategy and tactical plans
- Delivery of material and content for customer facing colleagues
- Forecast and management of revenue and expenses
- Vendor management for brand specific initiatives
Shared Accountability:
- Develop country Op Plan; revenue targets, brand A&P and FTE allocations
- Long-range demand forecasting with demand planning and respective CBLs
- Revenue adjustments (as needed) with Sales, Business Finance and respective CBLs
- KOL development - in conjunction with Sales and Medical
- On-boarding of new PSRs and identifying upskilling requirements with market changes
Education and Experience
- Bachelor Degree in Sciences
- Masters or MBA beneficial
- 2+ years Marketing experience preferred
- 5+ years experience within the pharmaceutical or healthcare industry
Skills and Competencies
- Demonstrates business acumen
- Acts decisively
- Seizes accountability
- Holds people accountable
- Leads change
- Self-awareness
- Commits to “One Pfizer”
- Builds effective teams (cross-functional)
Competencies:
- Track record of ability to influence others without authority
- Ability to perform effectively in a complex, changing environment, and the professional maturity to deal with ambiguity
- Interpersonal skills are required, as well as excellent verbal communication and presentation skills
- Organized with the ability to be flexible, prioritize multiple demands and effectively perform in a matrix organization
- Skills, including creativity and effectiveness in identifying and addressing major strategic challenges (e.g., new competition, shifting market environment) and the ability to balance short-term needs with long-term vision for a brand
- Operational Business/Marketing Planning:
- Data analysis, interpretation and communications
- Marketing, Customer and Competitor Insights
- Marketing Execution
- Performance and Program Metrics
- Collaboration/negotiation
- Facilitate open discussion and debate among key stakeholders and build internal and external relationships through partnering, anticipating needs, fulfilling expectations
- Exceptional prioritization - among/across brands in portfolio, resource-constrained context.
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