Oracle provides the world's most complete, open, and integrated business software and hardware systems
POSITION : Channel Campaign Manager - NG & KE
DESCRIPTION
develop, implement and execute sales and marketing campaigns for and with partners in conjunction with Channel and Sales Representatives.
Responsibilities
- Localize and execute global transactional campaigns promoting Oracle products. Seek input from and co-ordinate with all parties involved and drive successful execution throughout the whole campaign cycle.
- Communicate the campaign progress and outputs to Business Development Consultant, who turn the campaign leads (responses) into new business opportunities and pipeline.
- Focus on ROI from the campaigns - number of leads (responses), converstion rate (lead to new business opportunity) and pipeline are main KPIs
- Conversion of country specific strategies into transactional marketing campaigns and sales initiatives for the small and medium companies
- Pro-actively seek inputs and stimulate discussion with Technology General Business management, Sales and Marketing teams
- Create, select, maintain customer data, target groups and lists and together with the partner and the Sales Representatives identify key target audience and coverage strategy
- Develop and execute successful sales and marketing campaigns for and with the partners in conjunction with the Alliance and Channel manager and the Sales Manager.
- These campaigns focus purely on SMB volume market, and can be both product focused across all market sectors and specifically targeting a vertical market sector.
- Oracle’s sales and marketing strategy is strongly targeting SMB market through partners, 100% of the sales is indirect.
- Liaise with partners and take ownership for successful creation, execution, monitoring and reporting on Direct Marketing campaigns promoting partner´s solution, build on Oracle technology
- Engage and professionally manage third party suppliers - DM agencies, call centers, event organizers and list brokers.
- Engage with compliance and Ethics team to ensure that all campaigns meet Oracle’s compliance standards
- Carry out all the administrative duty relevant to the job.
Qualifications
- Flexibility and ability to work in a dynamic, international environment and willingness and openness to learn
- Ability to self-manage, with strong organizational and planning skills essential.
- Self- motivated to continuously expand personal professional knowledge.
- Ability to work in a high pressured, fast moving and challenging environment.
- Knowledge of Oracle’s products and experience with channel marketing and sales is an advantage
- Proven experience in a direct marketing/similar environment in the IT industry
- Completed University Degree in a Business or Marketing discipline
- Knowledge of the various business functions in an SMB is advantageous
- Excellent verbal and written communication skills and persuasive skills essential
- Excellent organizational and administrative skills, attention to detail and focus on results
- Team player with a pro-active ‘can do’ mentality with the ability to drive and translate strategy effectively into execution
- High level of energy, drive, enthusiasm and commitment.
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