Airtel Networks Limited a leading mobile telecommunication services provider and member of Airtel Africa Group
POSITION: Brand Manager
Descriptions
- Supporting to execute the plans and programs of all functional team regarding the brand as agreed and set out by management
- Successfully own the and interpret the brand Policy as agreed by HQ
- Interpretation and clear communication of the brand message and ensure execution of on all media
- Direct participation in the marketing and strategic planning programs and communications
- Building and maintaining superior relationships with Agency Partners and regulatory agencies.
- Provision of end to end business lead support for developing and growing Airtel Master Brand, Data, Trade promotions, Contents, and Enterprise
- Supporting the creative development, planning, and execution of all Brand and Communication initiatives for Airtel Brand within the framework of an agreed strategy, meeting operational targets for TOMA, MOUB, Bonding, Revenues, Profitability and increased Brand Equity
- Achievement of business goals and brand saliency by supporting to execute all ATL and BTL campaigns in line with the overall brand strategy
Responsibilities
Brand Management to improve TOMA, MOUB, Bonding & ITP and ITR scores for Airtel Brand:
- Ensuring that the Brand guidelines are adhered to on all Brand materials nationwide to ensure consistency across markets, zones, and regions
- Achieving cross-functional co-operation in all brand related activities creating a smooth flow of Brand Information company-wide thereby ensuring satisfaction scoring by internal and external customers
- Provide strategic branding support for in the implementation of brand assets & properties pan Nigeria and make recommendations on the required branding elements to drive brand saliency. All brand assets must be fully leveraged.
- Support in developing Airtel brand strategy, governing all communications (for the master brand and sub-brands) and creative/advertising developments in a manner that will reinforce the key brand benefits and drive consumers to make Airtel their first choice
- Provide strategic brand support and make recommendations on brand building initiatives per regions to drive brand performance for Airtel Brand
- Support in coordinating all outlined branding projects with the Group HQ & as well as the Nigerian team for timely execution
Campaign Execution:
- Provide support to the media manager on the required media support & mix per campaign to optimize campaign performance in line with outlined objectives
- Provide support to the Trade Marketing function through timely provision of required branding collateral and make recommendation on POS elements to drive performance in trade.
- Accurate and efficient development and management of the brief-to-break process with the agency
- Support Brand creative material development process using approved agencies and third party suppliers
- Collation and proper dissemination of needed campaign product information (both internal and external) to achieve seamless synergy in all Brand related matters
Brand Performance & Campaign Evaluation:
- Track, report and analyze brand performance on a monthly basis; identify gaps and make recommendations as required
- Prepare campaign pre & post evaluations briefs and deliver the research team as required to ensure identified targets are met per campaign.
Optimization of the Brand and Communications Budget:
- Reporting and collation of all departmental accruals for the month to ensure timely delivery to finance
- Conduct regular financial reconciliation with the Agency to ensure timely payments due agency) fees and other ancillary payments) are made.
- Manage the SCM process end to end to ensure quality standards are met within reasonable cost production boundaries in an efficient process which does not compromise stipulated timelines
- Finance and SCM information management, e.g. OAFs and POs
- Budget control and management and tracking to ensure budget optimization and no overspend
Agency Management:
- Manage the advertising agencies and ensure superlative output and turnaround time on all projects
- Ensure regulatory compliance on All advertising materials and keep Airtel on the good side of the related regulatory bodies
- Conduct bi-annual agency evaluations and prepare required documentation for cascade to all stakeholders
Educational Qualification
- Recognized university degree
- Brand Management & Media experience (Not less than 5 years)
- Project Management qualification will be an advantage
- Understanding of the rudiments of Brand Management and execution
- Use of media, brand activation, digital campaign
- Interpersonal and relationship building skills
- Master’s in Business Administration would be preferred additional qualification dependent on experience
Skill and Experience:
- Management skills
- Able to write project documents/briefs
- Work well in teams
- Influence decision at executive level
- Achieving business success and relationship management
- Delighting the customers
- Proactive and displaying entrepreneurial spirit
- Work under pressure
Requirements (Behavioural etc.):
- Result orientation
- Travel in the course of work requirements
Sorry the application deadline for this job has elapsed
