POSITION : Head of Strategic Marketing
Description
The responsibility of the Head of Strategic Marketing is monitoring the market share in the industry and in each segment in the country, and in particular, versus competitors.
This share should grow in a profitable way, and become stronger and stronger through differentiation.
Duties
- Together with product lines commercial functions and country HR, ensure the development of top level sales capabilities: sales effectiveness in all segments, in products, solutions and services, sales force skills and competencies, L&D, anticipation of new skills and competencies relating to new market trends, new products and solutions, new market approaches and differentiated ways of selling.
- Contribute in setting up country incentive schemes related to sales force effectiveness
- Design and set up the marketing & innovation organization of the country, which drives and contributes to the market strategy and profitable growth across all market segments (and all product lines).
- Responsible for developing the marketing & innovation capabilities within the country, in cooperation with Country HR: skills & competencies (assessment and evaluation criteria, learning & development), talent pipeline, succession planning, career development, IDPs, anticipation of new needed skills and competencies for the country.
Extra Mile:
- Contribute to the development/ transformation towards a strong market and customer culture across the organisation, in all business functions (i.e. through training, value creation seminars, mobilization programs, communication etc).
- May contribute to specific Group transversal innovation / Extra Mile projects to support the roll out of initiatives in own market or share/exchange with other countries.
- Define and contribute to Extra Mile growth strategy (product line related and cross product lines initiatives).
- Propose and lead the implementation of value propositions for selected relevant segments: identification and incubation of new offers, new business opportunities through new market approaches.
Country Marketing Operations:
- Lead the country key accounts management. Liaise for international accounts with Group International Key Account Management team.
- Define, organize and coordinate the overall relationship with architects, specifiers, influencers and standard setting bodies in/for the country. Lead the company’s lobbying activity in the country relating to products, solutions, raw materials, standards and labels.
- Lead the interactions between all functions involved in the development and launching of new value propositions, products / solutions / services. Propose the business case for country initiatives (ie new segments, new products, new systems, new services…) including the business stakes and objectives (market share, targeted customers or market segments, volumes,etc.).
Expectations
- Demonstrated skills, knowledge and experience in the design and execution of (social) marketing, communications and public relations activities;
- Strong creative, strategic, analytical, organizational and personal sales skills
- Organisation and team leadership
- Strong oral and written communications skills
- BSc/BA in Business Administration, Marketing and Communications or relevant field
- Masters Degree or MBA
- Strategic agility, business acumen, customer focus, drive for results.
- Constructive confrontation skills
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