Utilize company profile database to determine geographic areas for travel agent calls while maintaining top and existing travel agent accounts.
Organize travel agent month and travel agent appreciation rates for slow months.
Assists with the development and implementation of promotions, both internal and external.
Creating a focus on attracting new business.
Attending and contributing to the monthly sales strategy meeting
Updating and owning the sales strategy & sales plan with the General Manager.
Provides positive and aggressive leadership to ensure maximum revenue potential (e.g., sets example with personal booking goals).
Leads on-property sales functions to build long-term, value-based customer relationships that enable achievement of hotel sales objectives.
Recommends monthly room nights target goals for sales team members.
Participates in sales calls with members of sales team to acquire new business and/or close on business.
Develop and send informative press releases to targeted lists highlighting all activities and promotions.
Maintain and expand corporate incentive program via direct mail, personal visits etc.
Responsible for the training of sales managers and staff.
Maintain and promote a team work environment with effective and clear communication amongst co-workers.
Ensure best client service is being made available through communication amongst the team, cross training within the department and appropriate office coverage.
Works with sales managers to ensure understanding of sales strategy and effective implementation of this strategy for the segment.
Set example through professional, friendly attitude towards clients and co-workers, timely response to clients and co-workers needs and observance of sales office standard.
Follow and promote hotel standards with guests, co-workers.
Evaluates and drives the hotel’s participation in the various sales channels, Market Sales, Event Booking Centres, electronic lead channels, etc.
Monitors all day to day activities of direct reports.
Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
Qualifications
Degree in Business Administration, Marketing, Hotel and Restaurant Management, or MBA.
2 years’ experience in the sales and marketing or related professional area.
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