Airtel Networks Limited - One of the major mobile telecommunication services provider in Nigeria is recruiting to fill the position below:
POSITION : Head Acquisition
Responsibilities
- Crafting customer acquisition & market penetration strategies and schemes
- Measurement controls for quality of acquisitions
- Tracking the cost effectiveness of different schemes used for acquisition
- Managing mass market product lifecycle management, number management and mass market specific brands and communication
- Consumer promos and schemes and schemes to drive utilization and usage in low revenue markets
- Growing mass market usage revenues
- Collaboration with Customer Lifecycle Management [CLM] Head on customer lifecycle extension
- Tracking performance of acquisition product for productivity
- Making required refreshes to acquisition offers
- Analyzing market insights & trends for inputs into new acquisition offers
- Tracking acquisition offers of competition for refreshes to remain marke
Achieve Mass Market Revenue Earning Customer [REC] Number:
- Tracking monthly Gross to REC conversion on Territory and Channel basis
- Instituting trade schemes to drive usage at the point of activation
- Collaboration with CLM to identify causes of REC churn and implements corrective actions
- Field insight on reasons for REC loss and implement corrective actions
Achieve Share of Gross Additions [SOGA] target:
- Weekly tracking of SOGA to identify where causes of drop or growth in SOGA
- Implement corrective actions to sustain growth to achieve SOGA
- Conduct sensitivity analysis for deviation from standard pricing for all tariffs and packages
Achieve Customer Market Share [CMS] target:
- Introduce acquisition schemes
- Track productivity of Know Your Customer [KYC] kits
- Track quality of acquisitions from territories and deal codes.
Acquisition offer product lifecycle:
- Product lifecycle management for acquisition offer
- Enhancing communication for acquisition offer
- Voice of Customer analysis for acquisition offer
Usage stimulation:
- Carry out regular product training needs analysis
- Coordinate content development and delivery of skill enhancement programs to enhance product knowledge of customer facing teams
Skills
- Data Analysis and decision support
- Experience developing Mass market value propositions
- Communication slant and nuances for the Mass Market
- Ability to use market research gap analysis to develop profitable products and services
- Ability to manage the product life cycle
- Analytical thinker who can plan/execute action to exploit business opportunities based on data insights
- Ability to present compelling business cases for investment in in-life products and services development
- A first degree or its equivalent in a numerate science
- Project Management knowledge
- Field Sales and Marketing experience
- 10+ years of varied experience in Sales & Marketing with at least 4 years at middle management level handling independent businesses
- An in-depth knowledge of enterprise systems is highly desirable
- Relevant experience in Telecom industry is desirable
- Product Management
- Business Analysis and Planning
- Presentation & Business Case Development
- Innovative
- High drive for results
- Analytical & Strategic
- Team Player, Confident and Objective
- Attention to detail/ Excellent Oral and Written Communication Skills
- Good presentation skills
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