Vacancy for Consumer Banking Product Marketing Manager, Direct Banking at Ecobank Capital
Employment Nigeria
07-Oct-2017
LAGOS ,
Banking and Finance
Ecobank Development Corporation (Ecobank Capital) the investment banking and securities trading company of Ecobank Transnational Inc.
POSITION : Consumer Banking Product Marketing Manager, Direct Banking
Description
- Manage programs that promote our product & services and the overall business.
- Create long term awareness and support the development of the products to drive the business.
- Lead the development of a customer insights & research to evaluate and proactively guide & drive the Direct Banking initiatives.
- Support the growth of Consumer Banking by driving and providing thought leadership, and Direct Banking related products & services at both Group and Affiliate levels and,
- Act as a trusted Marketing partner and Support to Group Head, Direct Banking, and all Affiliates Marketing Heads.
Business and Financial performance:
- Plan and implement effective, competitive and innovative campaigns as agreed in annual marketing plan to help achieve business target, higher market share and Customer education
- Manage marketing budgets to ensure accuracy and within cost control and deliver agreed product revenue, cost profitability, sales volume.
- Participate in collaborating with both internal and external partners to implement usage campaigns
Customer Excellence:
- Specify and lead customer insight and market research projects to guide the product’s strategic direction.
- Implement client acquisition programs and analyze program effectiveness.
- Establish and sustain a customer-centric business culture, leveraging on people and technology.
Leadership and people management:
- Work with internal and external counterparts to organizing events, trainings, seminars and exhibitions.
- Work closely with Affiliates Marketing teams to prepare customer communications and other marketing collaterals
- Build a high-performance culture and working environment within the team
Process, control and operational performance:
- Closely monitor program performance, take responsive actions and demonstrate quantified success
- Timely updates/reports and track measurable results.
- Render marketing briefs and other marketing relate support to the Product Head.
- Work with operations on idea clearance on program mechanics
Strategic initiatives:
- Work with partners to identify joint promotion opportunities
- Assist in developing and managing database marketing and other marketing programs.
- Ensure embedding of a strong strategy execution culture and practice within the team and across the Group
- Lead strategic initiatives that will create business growth and increase shareholders value.
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