Digital Planner at Full Service Digital Marketing Agency via eRecruiter Nigeria Limited

Employment Nigeria 15-Dec-2017 LAGOS , Marketing and Sales

POSITION : Digital Planner/Strategist

Responsibilities

Lead and collaborate with clients on research projects from start to finish.
Provide clear specifications for actionable relevant research to the team and client.
Recommend and implement research that will aid in the audience insight gathering
Develop accurate conclusions from research data and present strategy and direction to the client.
Generate and present agency’s strategic POVs.
Work closely with our tech and UX teams on digital strategy initiatives - providing strategic guidance for web, social and mobile programs.
Work closely and proactively with account management colleagues to provide strategic direction.
Collaborate with our creative team to identify powerful, cross-cultural insights that will form the foundation for impactful creative
Work closely and proactively with colleagues to provide strategic direction on advertising engagements
Recommend and implement research that will aid in the audience insight gathering
Monitor and interpret cultural and social trends relevant to our client’s business.
Develop and conduct creative briefings that provide clear persuasive information.
Represent the client’s audience in client meetings and present research and strategy findings.
Support new business activities.
Manage and disseminate primary and secondary research knowledge across all agency teams.

Requirements

Able to inspire multidisciplinary teams
Experience leading primary research, including quantitative (e.g. surveys) and qualitative (focus groups, ethnographies, etc.) research
Experience using research tools
Advanced excel and powerpoint skills required
Must be passionate about emerging digital strategy disciplines, such as content strategy
Creative problem-solving skills to gather relevant information to solve less well- defined practical problems
Group facilitation skills for use with workshops
Ability to work on several projects or issues simultaneously
Ability to attend to details while keeping big-picture goals in mind
Ability to work independently or in a team environment as needed
Bachelor’s degree with 3+ work experience in agency in account planning
Experience with primary (qualitative and quantitative) and secondary research
Ability to define problems, collect information, establish facts and draw valid conclusions based upon research and ability to deal with problems involving several concrete variables in standardized situations.
Must be able to roll up your sleeves and dig deep - this is a very hands-on position

Typical Knowledge:

Knowledge of effective writing techniques
Statistical or algebraic knowledge and ability to apply such knowledge in practical.
Well-developed knowledge of planning principles, methodology and practices
In-depth knowledge of one or more planning specializations; such as consumer research, consumer strategy, consumer engagement or product development.

Communication Skills:

Ability to write compelling, articulate and succinct creative briefs and media brief
Proven ability to effectively present to clients and internal audiences.
Strong writing and interpersonal skills.
Strong writing and verbal communications skills, including the ability to read, analyze and interpret information from a variety of sources, draft research reports, presentations and white papers and effectively support presentation of research results to customers, clients and team members
Ability to “drink from the fire hose” - can stay on top of emerging digital, multicultural, and advertising industry trends.

Renumeration

3,000,001 - 4,000,000 P/A

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Digital Planner at Full Service Digital Marketing Agency via eRecruiter Nigeria Limited

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