Digital Planner at Full Service Digital Marketing Agency via eRecruiter Nigeria Limited
Employment Nigeria
15-Dec-2017
LAGOS ,
Marketing and Sales
POSITION : Digital Planner/Strategist
Responsibilities
- Lead and collaborate with clients on research projects from start to finish.
- Provide clear specifications for actionable relevant research to the team and client.
- Recommend and implement research that will aid in the audience insight gathering
- Develop accurate conclusions from research data and present strategy and direction to the client.
- Generate and present agency’s strategic POVs.
- Work closely with our tech and UX teams on digital strategy initiatives - providing strategic guidance for web, social and mobile programs.
- Work closely and proactively with account management colleagues to provide strategic direction.
- Collaborate with our creative team to identify powerful, cross-cultural insights that will form the foundation for impactful creative
- Work closely and proactively with colleagues to provide strategic direction on advertising engagements
- Recommend and implement research that will aid in the audience insight gathering
- Monitor and interpret cultural and social trends relevant to our client’s business.
- Develop and conduct creative briefings that provide clear persuasive information.
- Represent the client’s audience in client meetings and present research and strategy findings.
- Support new business activities.
- Manage and disseminate primary and secondary research knowledge across all agency teams.
Requirements
- Able to inspire multidisciplinary teams
- Experience leading primary research, including quantitative (e.g. surveys) and qualitative (focus groups, ethnographies, etc.) research
- Experience using research tools
- Advanced excel and powerpoint skills required
- Must be passionate about emerging digital strategy disciplines, such as content strategy
- Creative problem-solving skills to gather relevant information to solve less well- defined practical problems
- Group facilitation skills for use with workshops
- Ability to work on several projects or issues simultaneously
- Ability to attend to details while keeping big-picture goals in mind
- Ability to work independently or in a team environment as needed
- Bachelor’s degree with 3+ work experience in agency in account planning
- Experience with primary (qualitative and quantitative) and secondary research
- Ability to define problems, collect information, establish facts and draw valid conclusions based upon research and ability to deal with problems involving several concrete variables in standardized situations.
- Must be able to roll up your sleeves and dig deep - this is a very hands-on position
Typical Knowledge:
- Knowledge of effective writing techniques
- Statistical or algebraic knowledge and ability to apply such knowledge in practical.
- Well-developed knowledge of planning principles, methodology and practices
- In-depth knowledge of one or more planning specializations; such as consumer research, consumer strategy, consumer engagement or product development.
Communication Skills:
- Ability to write compelling, articulate and succinct creative briefs and media brief
- Proven ability to effectively present to clients and internal audiences.
- Strong writing and interpersonal skills.
- Strong writing and verbal communications skills, including the ability to read, analyze and interpret information from a variety of sources, draft research reports, presentations and white papers and effectively support presentation of research results to customers, clients and team members
- Ability to “drink from the fire hose” - can stay on top of emerging digital, multicultural, and advertising industry trends.
Renumeration
3,000,001 - 4,000,000 P/A
Sorry the application deadline for this job has elapsed
