Ted Iwere Publishing Limited - Owners and managers of Nigeria SME Forum (www.nigeriasmeforum.org), an online SME platform that addresses some major problems SMEs face in Nigeria. The SME forum was built to address the PAIN (Problems, Aspirations, Issues, Needs) of Small Business Owners. Applications are invited from qualified candidates for the below vacancy :
POSITION : Marketing Executive
Description
- Responsible for all aspects of marketing strategy and execution, using digital channels to acquire new customers and activate existing ones.
- Have a track-record of driving significant revenue impact ideally in a marketplace environment and the capacity to attract, build and lead a multi-functional team of top-level, high-performing marketing leaders.
- Report to, and work closely with, the Chief Executive Officer and work effectively with the entire management team.
Qualification
- Minimum of HND/B.Sc in IT Engineering, Computer Science, Marketing or related fields.
- At least 1 year of marketing in a consumer business, bringing experience building strong brands for companies with best-in-class digital experiences for large, global audiences.
- At least 1 year of data-driven marketing with strong success implementing consumer acquisition and/or retention marketing campaigns with clear business objectives and targets.
- Track record building and leading a high-performing, cross-functional team of at least 15 people across branding, PR, digital, analytics, acquisition, and retention.
- Core Digital Marketing Skills with a proven record.
- Proven ability to drive results by consistently seizing opportunities to push the envelope to drive outsize performance in key metrics.
- Expertise generating, prioritizing, testing, and delivering on ideas that could drive 10 percent growth as well as 10x growth.
- History of innovation in online B2B or BtoC marketing.
- Demonstrable experience in marketing together with the potential and attitude required to learn
- Proven experience in identifying target customers and in creatively devising and leading across all off-line and on-line channels marketing campaigns that engage, educate and motivate
- Strong computer skills
- Up-to-date with the latest trends and best practices in traditional and online marketing and measurement
- Excellent interpersonal, leadership, organizational and oral/verbal communication skills.
- Live within Lekki, Lagos.
Skills :
- Marketing Concepts.
- People Management.
- Sales Planning.
- Competitive Analysis.
- Product Development.
- Client Relationships.
- Creative Services.
- A personality that is leadership-driven, goal-focused, self-motivated, creative, flexible and adaptable to new situations.
- Strong creative and strategic problem-solving skills.
- Strong people leadership experience managing large teams or direct reports with a demonstrated record of recruiting, retaining and training top talent.
- Strong strategic and creative thinker.
- Financial Planning and Strategy.
Responsibilities
- Create and measure focal metrics around the business such as conversion rates, user acquisition, user satisfaction as well as renewal and engagement rates
- Define and implement protocol to track major and minor KPIs throughout the marketing department
- Analyze the competition and review results of market research adjusting the company’s marketing strategy accordingly
- Manage agency roster and relationships for digital and media partners
- Develop and own marketing strategy and execution across key channels including website, email, SEO, affiliate marketing, mobile apps, co-marketing, PR, web & mobile advertising, social and events to drive revenues, enterprise sales, and partner engagement.
- Drive growth through both B-C and B-B-C distribution channels using digital as well as non-digital tactics.
- Develop customer segmentation, competitive analysis/market intelligence, prospecting, lead generation, and channel management
- Leverage data and analytics to drive business and customer insights
How To Apply
Candidates should send their CV's to: hr@nigeriasmeforum.org
Sorry the application deadline for this job has elapsed
