Digital Marketing/Business Communications Officer at Dream Mesh

Employment Nigeria 02-Feb-2018 LAGOS , Marketing and Sales

Dream Mesh is a disruptive technological firm that aspires to bring creative and innovative solutions that will power you, your business and your brand to greater profitability. Our world class team promises to innovate and deliver business solutions that will optimize productivity, efficiency and profitability of your business.

Job Title: Digital Marketing/Business Communications Officer

Job Brief/Responsibilities

The digital marketing officer develops, implement, track and optimize our digital marketing campaigns across all digital channels.
He/She will be responsible for the planning and directing the organization’s overall communication strategy including overseeing employee communications and marketing the company’s image to clients and the general public.

Responsibilities

Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence. Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Video Script Writing; responsible to coming up with ideas and scripts for video content as well as story boards on how visual content will be developed.
Support Creative Team; supporting the creative department in the creation of graphic assets for the company.

Candidate Profile/Requirements

Bachelor’s degree in Marketing or a related field will be preferable
3+ years of experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement

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Digital Marketing/Business Communications Officer at Dream Mesh

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