Manager - Marketing, Personal Care at IFFCO

 Employment Nigeria 31-Jan-2018 NIGERIA , Marketing and Sales   Managerial  

 

IFFCO is a United Arab Emirates based international group which manufactures and markets a well-integrated range of mass-market food products, related derivatives, intermediaries and services.

 

Our business is broadly segmented as: Impulse Foods, Oils, Fats and Agri Foods.Packaging, Sales and Distribution. Supported by over thirty three manufacturing sites in eleven countries and over twenty offices worldwide; 

Job Title: Manager - Marketing, Personal Care


Job Summary

  • To formulate and implement marketing strategy for the business unit across various products to drive revenue, market share, profitability and other business goals
  • To conceptualize promotional strategies in order to build brand image (Personal Care) for IFFCO in Africa

Key Responsibilities

  • To formulate and implement marketing strategy for the business unit across various products to drive revenue, market share, profitability and other business goals
  • To conceptualize promotional strategies in order to build brand image for IFFCO
  • Propose Overall Category/Product Portfolio Strategy.
  • Propose and implement brand portfolio strategy based on category segmentation.
  • Develop & Deliver Annual Marketing / Category/ Product Group/ Brand Plan in respect of Volumes, Market Share & Margins in Domestic & international markets; as consistent with the annual business plan.
  • Develop and Maintain Brand & Portfolio profitability in terms of top line achievement & bottom line goals.
  • Develop & Implement Consumer Relevant Brand Plans involving all aspects of the Marketing Mix, in order to achieve short/long term objectives.
  • Develop category insights from market research for use in Communication/Brand Development.
  • Maintain Custody of Consumer Brand Spend.
  • Drive New Product Development Process.
  • Optimize Product Cost while retaining/maximizing value being offered to consumer.

Qualifications & Experience

  • 10+ years of related experience in marketing or brand management or sales
  • Experience in Personal Care organizations is must.
  • Preferred candidate from Nigeria or working in similar profile in Nigeria
  • MBA -Marketing


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1/23/18, 6:23 PM Chika
Chika Igwe

i am impressed
1/23/18, 6:23 PM Chika
Chika Igwe

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