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Job Title: Manager, Marketing and Corporate Communications
Summary of Responsibilities
To act as the first point of contact between the Trust and some of its stakeholders who support the Trust in a significant way – alumni, parents, other schools, donor and the media:
Responsible for the development and implementation of a comprehensive and dynamic communication strategy as agreed by the Trust.
The position is responsible to drive the overall annual Marketing & Communications plans.
Main Functions
Initiate, implement and oversee the strategic marketing plan for the school.
Develop strategies to manage the Trust’s image.
Develop strategies to manage relationships with alumni and other stakeholders.
Maintain a database of corporate, Trust supporters, alumni etc.
Maintain on-going communication and information support with alumni, parents and the media.
Providing information and up-to-date web content about the Trust for publication on the website and directories
Liaising with the CEO and HOSs in writing and producing marketing material (brochures, posters, flyers etc) for the Schools.
Develop in house skills for marketing
Develop a termly marketing action plan for the Schools to support pupils recruitment and retention.
Selection and ordering of promotional merchandise for exhibitions and for use as corporate gifts
Proactively searching out information for PR purposes and writing press releases in line with the Trust policy.
Liaison with, and providing information to, the media and arranging interviews with members of management where necessary in line with the Trust’s policy.
Serve as the Trust’s primary media contact and foster relationships with media personnel to enhance the schools’ image and visibility.
Oversee the management of the marketing and communications budget to ensure appropriate and effective spending.
Any other duties as assigned by the CEO.
Academic Qualification
B.A Mass Communication/B.Sc Marketing or any other related field, with a minimum of Second Class Upper Division
Person Specifications:
Candidate should have a minimum of 10 years work experience in marketing and branding.
Candidate should not be more than 45 years of age.
Strong communication skills with personable appearance
Customer Service skills
Excellent IT proficiency skills and conversant with the use of social media
Ability to think strategically
Strong Interpersonal skills/Team Player
Creativity and innovative skills
Good problem solving skills
Fund raising expertise
Strong organisation skills and attention to detail.
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