Pastel Africa is building digital financial solutions for businesses with the goal to get them to a place of financial accountability and success-one app at a time. Our mission is to build digital tools to unlock the potential of small businesses in developing countries. Our vision is to become a global leader in the micro, small, and medium businesses space, building tools that allow businesses to increase sales, process payments, access financial solutions, and immerse themselves in the digital economy.
We are recruiting to fill the position below:
Job Title: Blog Writer
Location: Lagos
Role Summary
- Our team is big on data-driven solutions and customer feedback and research. We're on the lookout for a talented and versatile Blog Writer to join our awesome team.
- As a Blog Writer, you'll be our secret weapon, creating captivating and persuasive content that tells our brand's story.
- Your main gig will involve writing killer blog posts, website copy, and other promotional materials.
- You'll collaborate with different teams to understand their needs and create content that aligns with our brand voice and marketing goals.
Role Deliverables
- Content Creation: Get ready to unleash your creativity! Write top-notch blog posts, website copy, articles, and social media content that grabs attention, engages readers, and gets them to take action.
- Research and Analysis: Dig deep into various topics, target audience preferences, and industry trends to make sure your content is relevant and valuable.
- Copywriting: Show off your persuasive writing skills! Craft concise and compelling copy for marketing campaigns, ads, email newsletters, landing pages, and more.
- SEO Optimization: Give your content some search engine love! Sprinkle in those relevant keywords to boost organic visibility and drive traffic to our website.
- Editing and Proofreading: Polish your work until it shines! Review and edit content for clarity, grammar, spelling, and style, making sure our brand voice stays consistent across all written materials.
- Collaboration: Teamwork makes the dream work! Work closely with different teams, like marketing, design, and product, to gather info and deliver content that meets their needs.
- Brand Alignment: Get to know our brand like your favorite song! Stick to our brand guidelines and make sure every piece of writing reflects our values and messaging.
- Content Strategy: Join the strategizing party! Help develop content strategies, including content calendars, to support our marketing campaigns and initiatives.
- Market Analysis: Keep your finger on the pulse! Stay up-to-date with industry trends, competitor activities, and new content marketing practices to seize new opportunities.
- Performance Analysis: Crunch those numbers! Monitor content performance metrics, like engagement, conversion rates, and website traffic, to fine-tune your content and make data-driven decisions.
What we are Looking for
- Proven Experience: Show us your kick-ass portfolio that showcases your diverse writing styles and ability to create compelling content.
- Exceptional Writing Skills: Your words pack a punch! You can write clear, concise, and captivating content with killer grammar, spelling, and punctuation.
- Creativity: You're a storytelling wizard, with a knack for thinking outside the box and bringing ideas to life through persuasive and memorable copy.
- Research Skills: You're a pro at digging up info! You can gather and synthesize information from various sources, ensuring your content is accurate and well-informed.
- SEO Knowledge: You know the SEO game! You understand the basics and can incorporate keywords like a boss to optimize content for search engines.
- Collaboration: You're a team player, with excellent communication skills. You can work well with different folks and coordinate like a champ.
- Attention to Detail: You're as sharp as a tack! You have an eagle eye for detail, delivering polished and error-free content that stays true to our brand.
- Time Management: You're the master of multitasking! You can juggle tasks, meet deadlines, and handle multiple projects without breaking a sweat.
- Adaptability: You're flexible and can roll with the punches. You thrive under pressure and can maintain quality and creativity, even in fast-paced environments.
- Analytical Thinking: You're no stranger to data! You can analyze numbers, draw insights, and apply them to enhance content performance and optimize strategies.
Method of Application
Interested and qualified candidates should:
Click here to apply online
Sorry the application deadline for this job has elapsed
