Brand Manager at Global Profilers

Employment Nigeria 31-Aug-2023 ₦Not Available LAGOS , VICTORIA ISLAND , Managerial

Global Profilers is a resourcing company that offers recruitment solutions to organizations in Sub Saharan African markets. With extensive understanding of the various aspects of multinational and local businesses and industry’s specific demands, We are able to provide tailored solutions to any & all Industries. We consider ourselves multi-cultural with expertise working on several markets. We understand different perspectives and the atypical challenges that can face organizations in Nigeria, Angola, Kenya, Uganda, Cameroun, Benin, Togo, Burkina Faso.

We are recruiting to fill the position below:

Job Title: Brand Manager

Location: Victoria Island, Lagos
Employment Type: Full-time
Department: Marketing Department

Summary

The Brand Manager has the responsibility to develop and execute marketing programs that increase brand identity and brand awareness.
The person is expected to develop and execute brand strategies offline/traditional, digital, and paid social advertising programs for the business.

Job Duties

Development of the brand marketing strategies to establish strategic direction and program positioning.
Developing and implementing strategies that resonate with the target market.
Responsible for the development and execution of all in-store events, launches, promotions, and activation for the business/brand.
Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
Building brand awareness and increasing brand value and profitability.
Researching and analyzing consumer behaviour, market trends and competitor activity.
Understand the products and services offering and approach of key competitors.
Ensures all branding and key information strategies are in line with overall business strategy without compromising the brand’s integrity.
Conducts research and analyses, translating campaign performance into communication documents and reports, which are distributed to management and key stakeholders. Some of these documents are marketing briefs, competitive analyses, campaign recap decks etc.
Provide feedback into product development and service offers and participates in their development; collaborate to create, launch, and track performance of product and service offerings in our markets
Developing, executing and coordinating the brand and promotional activities..
Ensuring that messaging and marketing activities are aligned with brand and company values.

Minimum Requirements

First Degree in Business Administration, Marketing or in Business with a concentration in marketing or any relevant field.
Minimum of 3 years of experience as a manager preferably in a food industry
Expert knowledge about marketing and related subjects (advertising, market research, consumer behavior, marketing analytics) culled from years of hands-on experience in the industry and in the marketing field.

Skills:

Business savvy
Ability to multitask
Excellent written and verbal communication skills
Strong research and analytical skills
Comfort with CRM software
In-depth understanding of the company’s current products and future concepts
A willingness to listen
Ability to think creatively and innovatively
Budget-management skills and proficiency
Professional judgment and discretion that comes from years of experience in the field
Analytical skills to forecast and identify trends and challenges
Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.

Salary
N250,000 - N300,000 Monthly.

Method of Application
Interested and qualified candidates should send their CV / Resume to: emmanuel.ogunwale@globalprofilers.com using "Brand Manager" as the subject of the email.

Note: Only qualified ones will be contacted.

Sorry the application deadline for this job has elapsed

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Brand Manager at Global Profilers

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