Marketing Service Coordinator, Digital Campaign Management at First Bank of Nigeria Limited

Employment Nigeria 30-Nov-2023 ₦Not Available LAGOS , Banking and Finance

First Bank of Nigeria Limited (FirstBank) is Nigeria's largest financial services institution by total assets and gross earnings. With more than 10 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank DRC, FBNBank Ghana, FBNBank Gambia, FBNBank Guinea, FBNBank Sierra-Leone and FBNBank Senegal, as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi.

We are recruiting to fill the position below:

Job Title: Marketing Service Coordinator, Digital Campaign Management

Requisition ID: 951
Location: Lagos
Employment Type: Full Time

Duties

Support development of Digital Marketing strategy
Own marketing efforts across digital channels from planning through design, execution and monitoring to deliver marketing and business unit objectives
Subject Matter Expert (SME) for all engagement with campaign management vendors
Direct strategy for campaign targeting for all digital channels (web, email, display, mobile, search, social etc.)
Obtain appropriate approvals throughout the campaign development process including concept, creative execution, and compliance.
Work with Content Development team and external agencies to develop digital campaign contents
Brief external agencies including creative, digital and media planning agencies to deliver campaign activity against brief
Oversee campaign execution and manage performance against agreed campaign activity
Carry out post campaign analysis to report KPIs and distribute learning for future campaigns
Develop social media strategy and implement social media plan/initiatives
Subject Matter Expert (SME) for all engagement with social media vendors
Work with the Strategic Planning Lead to develop social media KPIs & Metrics
Develop and manage guidelines for social strategies for FirstBank’s products
Coordinate activities of the Social Media Officers / Army
Leverage social listening to protect FirstBank brand and leverage listening insights on brand perception and customer characteristics and preferences to inform overall customer experience
Oversee development of social media messaging calendars and monitor calendar execution
Monitor social media performance and develop action plan for continuous improvement.

Requirements
Education:

Graduate Degree in Marketing, Social Sciences and/or Information Technology or related discipline
Professional Diploma in Digital Marketing will be an added advantage or the relevant

Experience:

7+ years’ experience in marketing communications with at least 3 years’ experience in digital marketing, brand advertising and/or consumer goods marketing. Experience in financial services, product management and investment banking/asset management will be an added advantage
Work experience in a Digital Lab, FCMG, TeleComs industry will be an added advantage.

Deadline: 19th November, 2023 (05:18 PM).

Method of Application
Interested and qualified candidates should:
Click here to apply online

Sorry the application deadline for this job has elapsed

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Marketing Service Coordinator, Digital Campaign Management at First Bank of Nigeria Limited

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